Philadelphia Gas Works

Social Media Coordinator-Public Affairs-Temporary

Corp Comm & External Affairs Department
ID
2017-1382
Employment Status
Temporary
Category
Public Relations
US-PA-Philadelphia
ADP Department #
Corp Comm & External Affairs Department [03]

Overview

The Social Media Coordinator-Public Affairs will, as part of the Public Affairs team, will help us share important updates and useful information across our twitter feed @mypgwcommunity and also assist with our email newsletter PGWorks.

 

This long-term, temporary position involves working with the Public Affairs team to develop, prioritize, schedule and publish content that will attract and keep the attention of stakeholders, customers, and employees tracking and analyzing the impact of that content, and applying lessons learned to future content development. It also involves developing processes and content to engage with and monitor our feed, reporting results and making recommendations.

 

Responsibilities

  • Support the development of communications plans for creation, publishing and dissemination of public affairs communication content.
  • Develop content and transform previously developed content to ensure easy sharing with social networks.
  • In conjunction with team members, create, adapt, improve, and optimize content.
  • In conjunction with team members, improve and optimize properties, in line with branding and style guides.
  • Develop/maintain social media profile.
  • Assist in the preparation and drafting of various communications (email, social media, blogs, etc.). 
  • Monitor digital content and property performance, analyze usage and prepare reports to share results and generate ideas and recommendations regarding digital strategies and tactics to meet business objectives.
  • Stay up-to-date with digital media developments.
  • Perform other special projects and assignments as requested.

Qualifications

  • Bachelor`s degree in Communications, Marketing, Digital Media or other related field of study required.
  • Strong working knowledge of content development and reporting, Search Engine Marketing (SEM), and utilizing and leveraging social media management and analytic tools, HTML, Google Analytics, Email Campaign systems, Facebook, Twitter, LinkedIn, YouTube, and Instagram.
  • Must be proficient in the use of Microsoft Office.
  • Experience implementing and managing online content and marketing campaigns.
  • An effective verbal and written communicator.

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